To create some of the finest scotch whiskies or single malts, for that matter, distillers still follow the fine traditions, that hold good over the centuries. The blending of the malt with the yeast, distilling the right cut from the heated vapours and finally the years of storage in the casks that provide the unique flavours, those that are as much in demand today, as they were in the past.
Not much has changed, you would say. Change is not always good some might argue. Yet the liquor industry has undergone substantial change. From sourcing of raw materials to being acquired by larger conglomerates; from optimisation of the supply chain to leveraging digital technologies to engage with their customers besides superior packaging and enhanced bottling facilities. Every individual and organisation have strengths that are timeless. Some of these constitute their core. While others need to change to remain relevant and successful.
What makes your core?
What do you need to change?
An inspiration during a recent holiday to Scotland and a tour of her distilleries.